一直关注26fall港大动态的同学们应该知道，26fall港大商学院所有授课型硕士项目都要经过视频面试。
除了家族财富管理硕士（MFWM）是所有申请人都会被要求视频面试，商学院其他专业则是经过初筛后才会邀请视频面试。
今年的视频面试是每个专业从题库中随机抽取三道题目，每道回答不超过1.5分钟。每个问题只能上传一次视频，确认上传后无法重新上传或修改。
目前，提前批已经有不少同学都收到了港大商学院的面试邀请。那么，港大商学院面试题目有哪些？答题思路是什么？
今天，老师不仅给大家汇总了全网最全的商学院面试题目，还给大家整理总结了一波答题思路和示例！废话不多说，一起来看看吧！
01、通用题答题思路及示例
从目前出现的题目来看，可以划分为【通用题】和【专业题】两大类。
通用题所有专业都有可能出现，多为兴趣、目标、优点、成就等方面问题；
专业题则是跟申请专业有关的题目，比如申请金融专业的被问到对中国股票市场的长短期看法与分析。
老师汇总了一批通用类型的题目，同时，给到大家已写答题思路和示例，希望对同学们有帮助👇
通用题目
What is your long-term career goal?
What’s your five-year plan?
Why do you want to come to Hong Kong for graduate study?
What do you want to get out of studying a Master's degree at HKU?
How do you define success?
What do you think is your strength?/ What are your strengths?
What do you want to learn the most in this programme?
How do you prepare for this programme?
What‘s your five-year plan?
Tell us more about your accomplishment
Describe a time when you had to work in a team.
Tell us a time you made a mistake. How did you rectify it?
How do you manage tight deadlines and ensure accuracy in your work?
Describe a unique aspect of yourself or an area in which you want to differentiate yourself from others.
Tell us briefly about a time when you overcame adversity. What did you do and what was the result?
Describe yourself as a team player
Tell us more about your academic accomplishments. Which makes you the most proud?
What advice have you received from others about yourself and what actions have you taken or will take as a result of that advice?
What do you like to do for fun in your spare time?
What's the achievement that you are proud of?
What is the most difficult course in your undergraduate programme and why do you find it difficult?
不熟悉环境中怎样社交？
teamwork 中通过有效沟通成功解决复杂问题或棘手情况的经历，采取的方式，原因，结果
通用题答题思路
港大的 video interview 并不追求完美口语，看重你能不能在1–2分钟里清楚地表达逻辑和重点。
每道题建议按照「关键词 + 简洁背景 + 具体例子 + 一句总结」这样的结构来准备。
🎯优势题/答题思路：
✅可以说关键词，比如 analytical, detail-oriented, adaptive，然后举例说明你在哪体现出这个特质。
示例：
Resilience is one of my strengths. Last year, our team was tasked with a client presentation that got pushed up by 3 days—half our original timeline. Instead of panicking, I helped reorganize tasks: I focused on streamlining the data, while others handled design. We pulled late nights but delivered on time, and the client praised our flexibility. It taught me to stay calm and reprioritize under pressure.
🎯团队合作题/答题思路：
✅说明任务内容、你的角色、具体分工、一个小转折或困难、结果。
示例：
In an internship, my 6-person marketing team launched a new eco-friendly water bottle. I handled social media content, creating Reels and posts highlighting the product’s sustainability. A week after launch, sales were slow—analytics showed low engagement with our “green living” messaging. We held a quick retrospective: surveys revealed younger audiences cared more about design than eco-claims. We shifted content to focus on the bottle’s sleek look and customizable features, while keeping subtle eco-messages. Sales tripled in the next two weeks.
🎯学术成就题/答题思路：
✅可以选课程作业、论文、比赛、项目等，重点在“你做了什么”+“为什么值得说”。
✅示例：
For my senior thesis in economics, I explored the impact of local farming subsidies on rural poverty rates. I designed a quantitative analysis framework, collecting 5 years of regional economic data and conducting 12 interviews with farmers. When initial correlations seemed weak, I incorporated seasonal variations into the model, which revealed a 17% reduction in poverty linked to summer subsidy disbursements. The thesis won “Best Undergraduate Research” in my department and was cited in a local agricultural policy report.
02、各专业题目答题思路及示例
经济学
数据来看，经济学项目是目前发面邀比例最高的项目之一，
这个项目初筛阶段分数导向明显，只有达到硬性门槛的申请者才会收到面邀：
985高校、财经类211背景且本科均分85+的申请者，几乎都获得了面邀
跨专业申请者只要条件达标，同样能进入面试
即使985/财经类211背景，均分不到85也普遍被拒
🎯The most difficult undergraduate course and why? （你觉得最难的本科课程是什么？为什么？）
✅答题思路：经济学专业重视学术深度和问题解决能力
选对课程：优先选择与经济学强相关的硬核课程（如高级微观经济学、计量经济学等），体现学术相关性；
具体说明难点：避免笼统说 “难”，聚焦细节（如理论抽象、数学模型复杂、与现实结合难等）；
突出成长逻辑：强调如何克服困难（如主动请教、拆解问题、实践应用），体现学术韧性和学习能力，隐含对研究生阶段的适配性。
示例：
The most difficult course was Advanced Microeconomics. Its complexity lay in merging abstract game theory models with real-world scenarios—for example, applying Nash equilibrium to analyze oligopoly competition felt counterintuitive at first.
I struggled with translating mathematical proofs into practical insights. To cope, I formed a study group, worked through case studies of tech giants’ pricing strategies, and met the professor weekly to clarify gaps.
This process taught me to break down complex theories step by step—an ability I know will matter in advanced economic analysis.
会计专业
Why pursue a Master of Accounting? What are your career goals？
答题思路：这道题考察学习动机+职业规划，要展现你对会计专业的深入思考。怎么回答：
真实起因：从某次实际工作或课程中发现自己技能不够的具体事件说起
学习计划：
✅用硕士课程补短板（财务报告、审计、税务、数据分析）
✅把学到的技能对接具体工作（审计、财报分析、估值、ESG鉴证等
阶段目标：说出具体想达到的结果 • 职业路径：从近期目标到长远规划的清晰表达
How do you stay updated with industry standards?
答题思路：这道题考察持续学习能力和专业敏感度，看你是否有"会计人"的职业素养。
怎么回答：
个人习惯：说明你有一套固定的学习更新方法（获取信息→评估影响→实际应用）
具体例子：举个新规定出台或准则变化的例子，说明你是怎么应对的：
✅关注专业资源+做影响评估
✅更新工作模板和流程，必要时培训团队
持续应用：这个习惯在读研和实习时也会继续用
How do you approach ethical dilemmas?
What accounting software and tools are you proficient in, and how have you used them in your previous roles?
What skills and attributes do you believe are essential for a successful accountant, and how have you demonstrated these in your previous roles or academic studies?
金融专业
🎯对 Chinese stock market 长期 & 短期的 view，具体分析
✅答题思路：
金融专业注重实践与理论的结合，思路可以是：聚焦具体经历，明确实习岗位（如券商研究部、投行部、资产管理公司等）+提炼专业收获：突出与金融相关的技能（如数据分析、市场研判、风险评估）或行业认知（如市场逻辑、客户需求）+关联学术需求：隐含实习经历如何激发对更深层金融理论的探索，体现读研的动机。
示例
I interned at a securities firm’s equity research department last summer. My main task was supporting analysts in drafting industry reports—collecting quarterly data of new energy companies and analyzing policy impacts on their margins.
I learned how to connect macro policies (like subsidy adjustments) with micro stock performance, and realized the importance of rigorous data verification—once a miscalculation in market share stats almost led to a wrong conclusion. It deepened my desire to master advanced financial modeling, which is why I’m eager for this program.
🎯Have you done any finance-related internships? If yes, what did you learn from them?
✅答题思路：金融专业注重市场分析的逻辑性和专业性，可以分维度拆解：短期聚焦政策变量、经济复苏节奏、市场情绪；长期关注结构性趋势（如产业升级、消费潜力、制度完善）；同时结合具体板块：用细分领域支撑观点，最后再体现风险意识：简短提及短期波动因素（如外部环境、行业政策调整），体现理性分析。示例
Short-term, the Chinese stock market may fluctuate with the pace of economic recovery—policy support for sectors like new energy and high-end manufacturing could drive sectoral gains, though external uncertainties (e.g., global rate trends) may cause volatility.
Long-term, I’m optimistic: Structural shifts toward innovation and consumption, plus improving market regulations, will boost quality stocks. Sectors like semiconductor and green tech, backed by policy and demand, are likely to outperform over time.
其他问题：
Image you’re an investment banker, how would you evaluate a merger opportunity for a company with one of its competitors
What skills are you looking forward to develop through this programme?
全球管理
MGM面邀率较低，往年对跨专业申请者相对友好，但今年录取门槛明显提升。Video环节更偏向“奖学金申请面试”。
换句话说，拿到MGM的面邀大概率你已经“被认可”了初步背景。在视频面试中，重点展示领导力、学术经历、实习亮点等，才能脱颖而出。
🎯题目：Describe yourself as a team player
✅答题思路：全球管理专业注重跨文化团队协作能力，回答需体现 3 个核心：
明确团队角色
案例支撑：通过简短场景（如跨文化项目、多专业协作）说明自己如何推动团队目标，突出 “行动” 而非 “特质”；
关联专业需求：隐含对 “全球管理” 中跨文化、多背景团队协作的理解，体现适配性。
示例：
I see myself as a collaborative bridge in teams—especially when working with diverse backgrounds. For example, in a global marketing project with classmates from 4 countries, we clashed on regional strategy: Europeans focused on regulations, Asians prioritized local trends.
I suggested grouping ideas by 'shared goals' first, then mapping how each region’s needs could align. This helped us merge two conflicting plans into a hybrid strategy, which won the class competition.
To me, being a team player means listening more than speaking, and turning differences into strengths—critical in global management.
财富管理专业
🎯Why MWM and how will this program help you accomplish your career goals?✅答题思路：考察你是否真正了解 MWM 项目的独特性，你的职业目标是否具体、合理，且与财富管理领域强相关；项目资源与你的目标是否有 “精准匹配”。示例
My career goal is to become a cross-border wealth advisor specializing in serving high-net-worth clients from the Chinese mainland. I need expertise in areas like offshore trust structures and global asset allocation—exactly what HKU’s MWM program offers.
The curriculum’s focus on International Tax Planning and modules taught by Professor Lee, whose research on Sino-Hong Kong tax treaties I’ve studied, directly addresses my knowledge gaps. Plus, the program’s partnerships with private banks here will let me gain hands-on experience in portfolio management, bridging my current experience in retail banking.
Ultimately, MWM’s blend of academic rigor and Hong Kong’s strategic role as a financial hub will equip me to guide clients through complex global markets. That’s why this program is pivotal for my goals.
🎯分享一个 recent event that impacted the financial market, the economy, or your investment. What impact did this event have and 为什么重要
✅答题思路：
考察你的市场敏感度（是否关注近期动态）；分析能力（能否从 “事件” 到 “影响” 形成逻辑链条）；与财富管理的关联性（能否从 “投资者 / 管理者” 视角解读）。
示例：
A recent impactful event is China’s expansion of the QDII2 scheme in March 2025, allowing eligible individuals to invest up to $500k annually in overseas private equity and hedge funds—up from $50k.
This directly boosted Hong Kong’s wealth management sector: Private banks here saw a 35% jump in offshore PE product sales, with tech and healthcare funds in high demand. Economically, it eased capital outflow pressures and reinforced Hong Kong’s role as a gateway for mainland investors.
For wealth managers, it’s a game-changer. Clients now need tailored advice on balancing illiquid alternatives with public markets, highlighting the need for the cross-market expertise MWM emphasizes. That’s why this event matters—it’s reshaping how we design portfolios.
市场营销专业
Marketing今年面邀发得非常谨慎。只发给那些“几乎确定要录”的申请者，面试更像是一个形式性的确认流程。
一旦市场专业收到了面邀，基本上就是被录取的节奏，除非你这个视频做的很差，否则，基本上就会被录取。
Describe a brand that you like and why you like it.
Which aspect of marketing is the most interesting to you?
Describe an AD, a commercial, or a marketing campaign that you think is interesting.描述一个你认为有趣的广告、商业广告或营销活动。
✅这道题考察学术能力、专业兴趣与学习动力。考察你的营销敏感度和分析能力，看你能否从营销角度思考问题。
先说为什么好：重点说营销机制，不要只讲故事情节
两步分析法： 洞察如何打动人心，渠道和执行如何带来转化（比如短视频+KOL+落地页的组合）
补充数据：提到具体效果指标（分享率、复购率、品牌价值等）
学以致用：说明你会把这套分析方法应用到新品牌或新品类上
Why do you think marketing is important?你为什么认为营销很重要？
✅这道题考察你对营销本质的理解和实践经验。可以先点题：营销的价值在于"找到对的人、说对的话、用对的渠道，并能被数据证明效果"
举个小经历：分享你做推广、社媒或活动的经历，说明你的思路：先做用户细分+定位+价值主张，通过小规模测试看点击率、转化率、投资回报
展示成果：说清楚具体提升（转化提升多少、获客成本下降多少）
未来应用：在课程和行业项目中同样会用"先洞察、再实验、后放大"的方法
家庭财富管理
该项目的筛选机制非常明确：
对于拥有明确家族企业背景、目标清晰的申请者，学校更加重视申请动机和发展潜力。
而对于没有这类背景的申请者，则更看重硬性学术成绩、简历内容和推荐信质量。
How do you view the impact of financial technology on wealth management?如何看待金融科技在财富管理中的影响？
How do you think one can effectively develop investment strategies for a family?你认为如何才能有效地为家族制定投资策略？
🎯Discuss the role of risk management in wealth management.你对财富管理中的风险管理有何看法？
✅答题思路：
家庭财富管理的核心是实现财富的跨代存续与增值，风险管理的作用需体现3个维度：
守住财富底线：抵御市场波动、政策变动等外部风险（如资产多元化对冲通胀）；
保障传承顺畅：规避家族内部风险（如继承纠纷、代际理念冲突），通过法律 / 结构设计（如家族信托）固化规则；
支撑长期增值：在风险可控前提下优化配置，避免因过度保守错失机会，平衡 “保值” 与 “增值”。
示例：
Risk management in wealth management is the backbone of preserving and growing family wealth long-term. It’s not just avoiding losses—for example, diversifying across asset classes hedges market volatility, while family trusts prevent inheritance conflicts.
More importantly, it balances caution with opportunity: A well-managed risk framework lets families pursue growth (like private equity) without endangering core assets. For multi-generational wealth, this balance ensures sustainability beyond one generation.
🎯What is your view on the succession of family businesses?你对家族企业传承的看法是什么？
✅答题思路：
家族企业传承需聚焦 “可持续性”，核心逻辑包括：通过家族宪章、股权结构安排等明确规则，减少代际理念冲突（如创新与传统的平衡）；既要尊重家族文化传承，也要引入现代治理机制（如董事会独立成员），避免 “一言堂”。
示例：
Family business succession succeeds when it balances legacy and adaptability. It’s not just about bloodline—next-gen members need both understanding of the business and willingness to innovate, while external professionals can fill skill gaps.
Early planning matters: A family charter clarifying roles (e.g., ownership vs. management) prevents conflicts. Ultimately, succession thrives when it honors the past but isn’t trapped by it—ensuring the business grows with the times
好啦~今天的分享就到这里！
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