2025 WSC Weekly10期：在智能手机时代为什么还有人热衷于拍立得？

WSC Weekly2025世界学者杯the World Scholar's Cup

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2025年度主题：重燃未来 Reigniting the Future

全新主题火热上线WSC Weekly专栏将精选最新话题内容，助力小学者准备世界学者杯！

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即日起锁定每周WSC Weekly

上期回顾&Quiz答案揭晓

在2025年世界学者杯第9期WSC Weekly栏目中，我们与小学者认识了“开脑洞”时，大脑如何运作。在上期的趣味Quiz中，你是否找到了正确答案？现在就让我们一起来揭晓吧！

当你“开脑洞”时，你的大脑发生了什么？

What happens in your brain when you imagine things?

第9期Quiz答案揭晓：

According to neuroscientists, imagining ourselves doing extreme sports can stimulate the same regions involved in actual physical movement, even if we never actually did such sports. This phenomenon is mainly related to which of the following mechanisms?

根据神经科学家的研究，我们想象自己在做极限运动时，会刺激参与实际身体运动的相同区域，即使我们从未真正做过此类运动。这种现象主要与以下哪种机制有关的？

A. Exaptation 扩展适应

B. Von Economo neurons 冯·埃科诺莫神经元

C. Default Mode Network 默认模式网络

D. Functional modules 功能模块

E. Interaction-dominant dynamics 交互主导动态机制

正确答案：A

Key: A

2025年第10期

Weekly Intro

在相机越来越高清的时代，画质模糊、不够完美的拍立得为何重新流行起来？即刻成像的照片，究竟承载了哪些独特而珍贵的价值？本期Weekly，让我们一同按下快门，感受每一张照片所带来的温度与情感。

2025 No.10

在智能手机时代，为什么还有人热衷于拍立得？

Why instant film is thriving in the digital age?

即时成像

在这个智能手机能在几秒钟内拍摄并分享高清照片的时代，越来越多人——尤其是千禧一代与Z世代——重拾即时胶片相机的现象显得耐人寻味。拍立得风格摄影的强势回归，其背后的推动力是怀旧情结、情感联结，以及在日益数字化的世界中对“可触碰体验”的渴望。

In a time when smartphones can snap and share high-resolution photos in seconds, it might seem strange that a growing number of people—especially millennials and Gen Z—are turning to instant film cameras. Yet Polaroid-style photography has made a spectacular comeback, fueled by a mix of nostalgia, emotional connection, and a yearning for tangible experiences in an increasingly digital world.

复古潮流

即时成像摄影曾一度被视为过时，但它们却在21世纪重获新生。提到即时成像相机，最著名的品牌莫过于宝丽来。宝丽来是一家总部位于荷兰的相机制造公司，主要生产拍立得底片及拍立得相机。尽管宝丽来在2008年宣布破产并停止生产即时胶片，这一摄影形式却没有随之消亡，反而不断演化。如今，“宝丽来”几乎成了即时摄影的代名词，即使相机本身并非出自该品牌。此后拍立得市场被富士的Instax系列所主导，其销量从2004年的10万台猛增至2019年的350万台。如同黑胶唱片，即时胶片凭借复古魅力与数字摄影无法复制的实体属性，重新赢得青睐。

Once thought obsolete, instant film photography has found new life in the 21st century. When it comes to instant imaging cameras, there is no more famous brand than Polaroid. Polaroid is a camera manufacturing company based in the Netherlands that produces instant film and cameras. Despite Polaroid's bankruptcy and the company halting instant film production in 2008, the format didn't die. Instead, it evolved. Today, "Polaroid" has become a catch-all label for instant photography, even if the camera wasn't made by Polaroid itself. The market has since been dominated by Fujifilm's Instax cameras, which saw sales skyrocket from just 100,000 units in 2004 to 3.5 million in 2019. Like vinyl records, instant film now thrives on its retro charm—and the fact that it offers something digital photography can't: physical presence.

不完美的魅力

那么，为什么人们仍然偏爱这种以颗粒感和不完美著称的摄影形式？部分答案在于模拟影像所带来的情感吸引力。摄影师哈利·英格利希（Harleigh English）认为，在一个“万物高清”的时代，人们开始重新欣赏即时成像带来的瑕疵与偶然性，这些不完美让每一张照片都显得更独特、更具人情味，也更有意义。专业摄影师艾米丽·索托（Emily Soto）也持类似观点，她强调即时成像的局限性迫使创作者放慢节奏、深思熟虑，更有目的地按下快门。最终所呈现的照片，更像是一段记忆而非一张数字文件。

So why are people still drawn to a format known for its grainy, imperfect photos? Part of the answer lies in the intangible emotional appeal of analog imagery. Photographer Harleigh English suggests that in an era where everything is ultra-clear and high-definition, people are beginning to value the imperfections that come with instant film. These quirks make each photo feel more unique, more human—and ultimately more meaningful. Professional photographers like Emily Soto echo this view, emphasizing how the limitations of instant film force the artist to slow down, think, and be intentional about what they capture. The result is an image that feels more like a memory and less like a digital file.

可“触摸”的回忆

可触碰性是这一形式的另一大魅力。手中握着一张照片，将其贴在墙上、送给朋友或夹在笔记本里，这样的体验是数字照片无法取代的。相比那些最终“沉没”在云端或硬盘中的数码影像，拍立得照片是某一时刻的实体见证。街头摄影师特穆尔·伊克巴尔（Temoor Iqbal）指出，人们之所以重拾模拟影像，很大程度上是对现代媒体“瞬时即逝”的反叛。在这个节奏飞快、屏幕充斥的世界里，人们渴望拥有能触碰、能保存的回忆。

This appeal to tangibility is another major draw. There's something special about holding a photo in your hand—something you can stick to a wall, gift to a friend, or tuck into a notebook. Unlike digital photos, which often disappear into the cloud or a hard drive, instant prints are physical artifacts that mark a moment in time. According to street photographer Temoor Iqbal, this shift toward analog is a reaction to the transient nature of modern media. In a fast-paced, screen-saturated world, people crave physical proof of their experiences.

怀旧和情绪满足

当然，怀旧也是一股强有力的推动力。许多千禧一代小时候曾使用宝丽来相机，重温这种摄影形式让他们回忆起更简单纯粹的过去。研究表明，怀旧不仅能降低人们对金钱的渴望，还能提升情绪满足感。企业也精准捕捉到了这一心理，并加以利用。模仿即时成像风格的App在Instagram上大受欢迎，即使没有实体相机，用户也可以通过滤镜模拟那种复古的视觉氛围。这表明，即时成像的吸引力不仅是功能性的，也是一种审美偏好。

Of course, nostalgia also plays a powerful role. Many millennials grew up with Polaroid cameras, and revisiting the format connects them with a simpler past. As research shows, nostalgia can reduce our desire for money and increase our emotional satisfaction. Businesses understand this—and they're capitalizing on it. Apps that simulate instant film aesthetics are wildly popular on Instagram, allowing users to mimic the nostalgic feel even without a physical camera. This shows that part of the appeal is aesthetic, not just functional.

个性与表达的代言

不过，怀旧并不是千禧一代的专利。Z世代也成为了推动即时成像复兴的主力军。日本富士公司在2012年重新设计Instax相机，瞄准追求时尚、热衷自我表达的年轻女性。这一战略获得了巨大成功。Z世代是一个重视个性与表达的群体，他们常常寻找独特、个性化的产品。即时成像以其不可预测性和“一张一世界”的特点，正好契合这一心理。根据麦肯锡的数据，Z世代消费者愿意为能体现自我身份的产品支付更高的价格。而每张约1美元的即时成像胶片，虽然并不便宜，却因其“真实感”而备受青睐。

But it's not just millennials reliving childhood memories. Generation Z has emerged as a key driver of the instant film revival. Fujifilm originally redesigned the Instax camera in 2012 to target fashion-forward young women seeking artistic ways to express themselves. And it worked. Gen Z is a generation that prioritizes individuality and self-expression, often seeking out unique, personalized products. Instant film, with its unpredictability and one-of-a-kind results, fits that mindset perfectly. According to McKinsey & Company, Gen Z consumers are willing to pay more for products that reflect their personal identity—and at around $1 per shot, instant film certainly isn't cheap. Yet its continued popularity suggests that the cost is worth it to those seeking something authentic.

Weekly关键词 Key Words

►instant film photography即时成像摄影

►Polaroid 宝丽来

►Instax camera 拍立得相机

所属话题

# If At First You Fall, Try, Try Again

相关阅读

https://web.archive.org/web/20250117102550/https://studybreaks.com/thoughts/polaroid-instant-film/

Weekly FUN Quiz

相信现在你已经对“拍立得为什么重新流行”有了一定的了解啦！那就快来参与本期Weekly FUN Quiz👇，告诉老师你的答案吧！

Quiz

Which of the following descriptions about amateurs of instant cameras nowadays is LEAST accurate? 以下哪项对当今即时成像相机爱好者的描述最不准确？

A. They tend to be nostalgic 他们趋向于怀旧

B. They are fans of the Polaroid company 他们是宝丽来公司的粉丝

C. They prefer keeping memories in physical form 他们喜欢以实物形式保存记忆

D. They value self-expression 他们重视自我表达

E. They are not price sensitive 他们对价格不敏感